ONE WEEK ONLY!

For the first time ever, you can pre-purchase your official NITC merch and pick it up at the festival! We’ve collaborated with two Nevada grown brands to bring you authentic Nevada gear designed to capture that Pure Country feeling. NEW IN 2023 the Heartbeat Brand’s exclusive NITC collection features festival memories in beautiful detail in traditional, cork, and straw hats. Home Means Nevada’s limited-edition NITC tanks and tees are made to celebrate the NITC community and our Battle Born State. What makes are heart beat? Pure Country. Pure Nevada. Pre-purchase your official merch and dress accordingly.